Lush Sux’s portrait of Mark Zuckerberg is a biting, multi-layered critique of power and consumerism. Featuring Zuckerberg poised as boysish and young, his face belying the power in which he holds. His eyes, transformed into CCTV cameras, symbolise his company's pervasive data tracking. The inclusion of these cameras contrasts with Zuckerberg’s crafted persona of innovation, highlighting the manipulation of identity in how technocaly, once at the forfront of liberatarian ideals and freddom turned into authoritarianism, raising questions about control, freedom, and the cost of participation in these systems personally beenfits him at a cost not fully understood to the consumer .